ITV Channels Brand Refresh

Working as in house Creative Lead for ITV Creative for this project, we collaborated with DixonBaxi to produce new looks for all five of ITV’s channels. This included a whole new suite of on screen presentation. We developed a fixed system with individual flexible elements per channel, to add unique personality to each.

ECD: Tony Pipes / Agency: DixonBaxi / ITV Creative Lead: Ben Peers / Producer: Angela Lyttle / Campaign Manager: Mike Johnson

All 5 ITV Project Planet MarqueeTV Brand Identity The Shows We Never Want to Make Campaign ITVX Teaser ITV Network Idents A Musical Escape Short Film ITV Channels Brand Refresh ITVX Brand Identity Black History Month Brand Identity BBC Local Radio Podcasts Identity System Tour de France Print Ad Sanditon Campaign BritBox Launch Campaign French Open Print Ad The Widow Cover Wrap A Confession Campaign Soccer Aid Brand Identity The Bay Campaign The Correction Short Film

5 ITV Project Planet MarqueeTV Brand Identity The Shows We Never Want to Make Campaign ITVX Teaser ITV Network Idents A Musical Escape Short Film ITV Channels Brand Refresh ITVX Brand Identity Black History Month Brand Identity BBC Local Radio Podcasts Identity System Tour de France Print Ad Sanditon Campaign BritBox Launch Campaign French Open Print Ad The Widow Cover Wrap A Confession Campaign Soccer Aid Brand Identity The Bay Campaign The Correction Short Film

Let’s create something together

© Ben Peers MMXXIV