I was commissioned by the arts streaming service to refresh and rejuvenate their brand without changing their existing wordmark. I developed a whole new monogram, colour palette, type system and toolkit, giving the startup a significantly beefed up brand identity to build their brand recognition across social media, advertising and the service itself.
The chosen route promoted and celebrated the fact the service boasts a huge library of content from across the arts, genres ranging from contemporary dance, to jazz, to theatre and ballet.