![Brand refresh for a charity](https://images.squarespace-cdn.com/content/v1/55864952e4b092041c84d42a/1622138118893-CPL3KRU22HVLTK8J9IF8/SoccerAid-logo.jpg)
Soccer Aid Brand Identity
![Brand refresh for a charity](https://images.squarespace-cdn.com/content/v1/55864952e4b092041c84d42a/1622138118893-CPL3KRU22HVLTK8J9IF8/SoccerAid-logo.jpg)
Brand refresh for a charity
Soccer Aid came to us in need of a brand refresh. The logo had to stay the same, but required a tidy up.
We added a complimentary new headline typeface, a refreshed colour palette of signature blues and a zingy highlight yellow, and several new graphic elements to create a more cohesive brand.
![SoccerAid_emailer.jpg](https://images.squarespace-cdn.com/content/v1/55864952e4b092041c84d42a/1622140090414-HLAWAFB1E7VSXCJQZ3KC/SoccerAid_emailer.jpg)
![SoccerAid_tickets.jpg](https://images.squarespace-cdn.com/content/v1/55864952e4b092041c84d42a/1622140686940-6W50LHSE41O3LHXHZ80O/SoccerAid_tickets.jpg)
![SoccerAid_Social.jpg](https://images.squarespace-cdn.com/content/v1/55864952e4b092041c84d42a/1622141104597-OK58IQWYQQOPU7Y6HGF7/SoccerAid_Social.jpg)
![SoccerAid-spreads.jpg](https://images.squarespace-cdn.com/content/v1/55864952e4b092041c84d42a/1622140949491-JEFE2T9TMP0PEQ8O50H2/SoccerAid-spreads.jpg)
![Soccer_Aid_Guidelines.jpg](https://images.squarespace-cdn.com/content/v1/55864952e4b092041c84d42a/1622141012162-UP2WOOJN2VMZ2BL1IF5N/Soccer_Aid_Guidelines.jpg)